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Archetypes in Branding: A Toolkit for Creatives and Strategists de Margaret Hartwell and Joshua C. Chen
Descripción - Reseña del editor Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers Forge relationships with the myriad stakeholders that affect your business Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com. Biografía del autor Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards (www.archetypesinbranding.com). Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business in both the U.S. and the U.K. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.
Detalles del Libro
- Name: Archetypes in Branding: A Toolkit for Creatives and Strategists
- Autor: Margaret Hartwell and Joshua C. Chen
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 18 MB
- Tipos de archivo: PDF Document
- Descargada: 125 times
- Idioma: Español
- Archivos de estado: AVAILABLE
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Branding en la era Inbound - We Are Marketing ~ Para los que queráis ampliar información aquí os dejo el título del mejor libro publicado al respecto, desde mi punto de vista y después de años de trabajo con esta metodología: Archetypes in Branding: A Toolkit for Creatives and Strategists de Margaret Hartwell & Joshua C. Chen. Pronto publicaremos un post más detallado sobre su uso.
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5 libros de mercadotecnia que necesitas comprar esta ~ A lo largo de esta semana se recomendaron al menos 5 libros de mercadotecnia que no deben de faltar en tu biblioteca de trabajo.
FICHAS BIBLIOGRAFIAS / Psicoanálisis / Carl Jung / Prueba ~ LIBROS CONSULTADOS: 1. Neuromarketing: el otro lado del marketing, Garca Juan Pedro (2013) Martnez Montes Esperanza ED. Ediciones de la u; BARCELONA; PP. 289; P. IDEAS PRINCIPALES: En este libro Juan P. Garca, lograr persuadir al lector sobre la importancia que enfrenta tanto las marcas como un producto o servicio; ya no se trata de un individuo racional que est siendo impactado por imgenes .
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The Hero and the Outlaw: Building Extraordinary Brands ~ An excellent book about branding that brings Carl Yung's concept of archetypes into a business framework. Fascinating that by default or design, the most successful brands such as Levis (the Explorer), Harley Davidson (the Outlaw) and Nike (the Hero) are associated with some of the most powerful archetypes that express values that correlate with the needs and aspirations of their most long .
